Introduction to Business and Entrepreneurship

Introduction to Business and Entrepreneurship provides an introductory survey to entrepreneurship and business fundamentals. Through the framework of the business model canvas, the course also explores the fundamental considerations of planning, launching, owning, and managing a successful small business enterprise.


Course Information

Analyze and evaluate the opportunities, rewards, risks, and ethical considerations as they apply to the creation of a new business venture.

Bloom’s level 4

Evaluate and apply an understanding of business fundamentals as they relate to different business types and the business life cycle.

Bloom’s level 5

Analyze and apply major concepts from the business model canvas framework to develop, describe, and visualize the rationale of how small businesses create value to meet customer needs.

Bloom’s level 4

Analyze the roles and functions involved in the effective management of a small business.

Bloom’s level 4

Evaluate and apply the important characteristics and traits of entrepreneurship as it applies to the process of starting a small business.

Bloom’s level 5

Evaluate another person’s work using performance criteria.

Bloom’s level 5

Evaluate a scenario and identify the best answer, engage with others to explain your rationale.

Bloom’s level 5

Course Outline

Mouse over each module to see its contents.

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How Our Syllabus Stacks Up (Syllabus Equivalency)

Syllabi for equivalent courses from four other institutions were reviewed. The following table represents the coverage of rigor in terms of number of assessments and content in a TEL course as it relates to other similar courses.



4 Year Private Research University

4 Year Regional Public University #1

2 Year Regional University

4 Year Regional Public  University #2

 Lesson Quizzes


 Module Quizzes


Writing/Open-ended Assignments

43Variable case studies2Chapter exercises




2 discussions
Class participation
3 discussions
Class participationClass participationClass participation
4 discussions

Lesson Features

Each of our lessons is designed as self-contained learning environment that provides all the context, explanation, and resources you need to learn about a specific topic. We give you the information you need in a format that helps you apply it in your daily life.


Knowing why a topic matters and how it applies to your experience is an important part of learning anything. That’s why we make sure you have the proper context for the information we give you.

Video Overview

Every TEL Library lesson features a video overview of the information being presented. Our videos provide helpful text callouts and a downloadable transcript.


We provide two different readings that elaborate information related to the lesson topic. The first gives you essential, objective information while the second offers a deeper look at a specific sub-topic or a view of different perspectives.

Check Your Knowledge

Developing a clear understanding of a topic generally requires that you spend time reflecting on the meaning or impact of its concepts and information. We facilitate this reflection with polls designed to help you create connections to the topic.



It’s easy to get tripped up on unfamiliar terms when you’re trying to learn something new. We’ve developed in-line glossary definitions of key terms to help make lessons easier to read and understand.

Toolbox Resources

We know that our lessons are simply a starting point for many learners. That’s why we provide a toolbox with related web resources for each lesson so that you can continue your learning journey on a specific topic.



For Higher Ed

TEL Education works with its Higher Ed partners to deliver online courses for college credit to high schools at affordable prices and in a variety of models. Contact us to learn how you can get started quickly with a branded collegiate academy program for your students.

For High School

TEL Education courses provide a high-quality, scalable solution for launching collegiate academy programs, enhancing existing dual-credit initiatives, or addressing the need for online general education courses for non-campus students.

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