Writing Effective Essays: 3 steps to get started

by | Nov 4, 2021

​An “essay”, states the Merriam-Webster Dictionary, is “an analytic or interpretive literary composition usually dealing with its subject from a limited or personal point of view.” Michel de Montaigne, a French philosopher, coined the term in the 16th Century. The essay genre of non-fiction writing has flourished ever since.

Essays can vary in length. What they have in common is that they communicate an opinion and then attempt to persuade the reader why that opinion is correct. That’s why teachers regularly use essays to assess students’ ability to write persuasively and demonstrate their knowledge of a subject. A big part of creating an effective essay involves laying the groundwork before actually writing the essay. Here are three steps I’ve found to be particularly helpful before I begin drafting.

Step 1: Select an interesting topic

Sometimes an essay topic will be assigned to you. Sometimes you’ll be allowed to pick your own topic. Either way, most of the time you’ll have some flexibility on what you write about. As you prepare to make your choice, aim to pick a topic that genuinely interests you. The more you’re interested, the more likely you’ll convey your enthusiasm to your future readers.

If the general topic you must write about does not interest you, however, seek out a sub-topic that you find more interesting. If, for instance, you’ve been asked to write about World War II and you dread the thought of discussing battles and military tactics, don’t settle right away. There might be other angles your instructor will allow you to discuss. You might focus on how the war affected, say, expanding opportunities for women in the U.S. workforce, or how the need to finance the war led to innovations like income-tax withholding.

Step 2: Develop a strong thesis

General George S. Patton

General George S. Patton

A “thesis” is the opinion your essay will seek to prove. Developing a thesis usually requires some research on your given topic, and it always requires careful thought. One way to create a compelling thesis is to make an argument that runs counter to conventional wisdom. Consider, again, the World War II example. Conventional wisdom holds that George Patton (pictured) was one of America’s most brilliant generals. A counterintuitive thesis, on the other hand, might argue that Patton’s esteemed reputation was undeserved for A, B, and C reasons.

Another way to craft a compelling thesis is to argue something that is already widely believed but marshal new evidence (or logic) to support that view. Taking this approach, you might, for instance, argue that not only was Patton a brilliant general; his accomplishments were actually more impressive for X, Y, and Z reasons. Note that both of these strategies for developing a strong thesis rely on something that regularly delights readers: harnessing the element of surprise.

Step 3: Create an outline

A common temptation for writers is to just dive in without having a plan for how their essay will develop. Creating an outline forces you to think more deeply about your topic, conduct research as needed to fill holes in your argument, and stay on track as you write. Whether simple or highly detailed, every outline—as should every essay itself—has three main sections.

  1. Your introduction is where you briefly explain your thesis and otherwise provide readers with the context to know why you selected your topic and why they should continue reading. The introduction should be no more than 10% of the total essay.
  2. The body of the essay is where you present evidence to support your thesis. The evidence can be rhetorical, empirical, or anecdotal. The most effective essays, in fact, use all three kinds of evidence. The body should comprise at least 80% of the essay.
  3. In the conclusion of the essay, you should restate your thesis, summarize the evidence you’ve presented to support your thesis, and offer some forward-looking final statement. “The debate over whether Patton was a brilliant general is not simply academic. The conclusions drawn from this debate can help America better prepare the next generation of military leaders.” Like the introduction, the conclusion should constitute no more than 10% of the essay.

Lay the Groundwork for Persuasive Writing

Preparing an itinerary before you go on a long journey requires more work in the short term, but saves time in the long run. You don’t get lost and you stop everywhere you need to. Before writing an essay, laying the groundwork by adhering to these steps serves a similar purpose. And remember: essay writing is a skill whose value doesn’t end when you finish your studies. Being able to write effective essays can bring lasting benefits, both personally and in your future career.

Kim Williams is a writer and editor. She has worked for the United Nations, Harvard Business School, and Accenture. She holds a BA in history and an MBA in finance.

Read Next


For additional questions about our courses and how they work, please fill out the form below, and someone will contact you.

Click the button below to schedule a meeting

Share This